What is Outdoor (Out of Home) Advertising?
Outdoor advertising in Lagos is every form of advertising done outside of the home. It involves both the traditional and modern forms of advertising done outside the home. One major example is the use of billboard advert
Nigeria is one of the most populous countries in the world. The estimated population of Nigeria is about 200 million. The strength of Nigeria is in its population.
Outdoor advertising captures the eyes of the target audience even from a distance.
Having this large population makes her a potential market for good products, which leads to an increased influx and import of international investors and products into the country. With this in mind, you already have a potential market for your brand.
Have you ever thought about that?
Imagine every Nigerian buying just one product from you. Wow! What a massive sale!.
You can have it. All you need to do is to understand the market and how to get people to know your brand and patronize you. This is what outdoor advertising in Lagos does for you.
In a nutshell, Outdoor advertising in Lagos is making your product or service known to the public using different outdoor channels like Billboard. It is a specific step and an effective means of marketing as it is imperative that you first advertise the product.
For instance, What sausage would you like to eat?
Gala! Right?
You just gave the answer right away without conscious thought.
You see, you have already desired their product because it has been ingrained in you through different advertising channels.
Through outdoor advertising in Lagos, you market to the minds of the people and make them desire your products before direct (face-to-face) marketing.
Outdoor Advertising in Lagos
Lagos Nigeria is the commercial nerve center of Nigeria. It is the center of commerce. Businesses are everywhere and more are coming. More businesses mean a better standard of living.
Every product has a large market in Lagos so you need not worry about the market for your products.
Outdoor advertising in Lagos brings you out for the public to know and patronize your product. It is one of the channels through which you gain proficient brand awareness for your product.
Other Significant Locations in Nigeria to advertise on outdoors Platforms eg Billboard are, Abuja, Benin, Port Harcourt, Kano, Kaduna, Owerri, Onitsha, Enugu, and Aba, Asaba, Benue, Maiduguri, Jos, Anambra, Bayelsa, Calabar, Warri, Ogun and many more…
Different Types of Out-of-Home/Outdoor Advertising
Billboard Advertising
Billboard advertising is a perfect opportunity that you can use to reach an audience that may or not have access to the internet. Through billboard advertising, many people who don’t have smartphones or computers can still see the adverts at any time of the day. It adds a dynamic element to advertising.
It involves static billboards and mobile and digital billboards.
Static billboards
They are those roadside printed billboards. You can use it to target those in vehicles because many customers make the decision to buy while in the vehicle.
Mobile billboard
It is not in printed form. It is more fun and you can use it to target motorists and pedestrians. Mobile Billboard is meant to capture the mind of the audience when they least expected it.
Digital billboard
It is one of the most beneficial and dynamic forms of outdoor advertising. You can display hundreds of advertisements using the billboard.
Search 1000+ strategic locations for your outdoor advertising in Lagos
Benefits of Billboards Advertising
Since billboards are so huge and eye-catching, people are forced to look at the sign. Unlike digital advertisements, where people can just scroll down without ever taking a peek at your ads
The large size and placement of billboards are meant to boost the exposure of your message. Unlike digital advertising, you can reach a broader audience through billboards.
Not everyone has a technological device to get on to see ads, but billboard advertising cannot be avoided as long as the person applies the busy road. People of all ages, gender, and races will be exposed to your billboard advertising. You will be able to target a large and diverse market.
If you want to see all the insightful news about your product advertising, invest in digital billboards. You will be able to create two digital ads and display both of them during your given time slot.
A Lamp post
Usually, street lighting at night makes a lamp post banner visible. The style of this banner forces people at night to pay attention to the sign. A lamp post banner is usually put on the street or a parking lot and is difficult to avoid.
Point of Sales Advertising
It includes ads that you can use at the time of purchase to gain the attention of your customers. The products can be displayed on the screen, on posters, on banners, and displays on the floor, or on the walls.
Retail Advertising
This applies to what you can use for your retail business such as advertising in Supermarkets. This is widely used by branch banks and private companies.
Bus Stop Advertising
At bus stops, you can advertise. It is an excellent means of engaging local audiences. In the local area, people who see bus stop ads live, work or commute. To make them more important, they are easy to customize for various regions.
Benefits of Outdoor Advertising in Lagos
Effectively Target Consumers:
With the help of outdoor advertising in Lagos, you can effectively target prospective customers in specific locations. Businesses can effectively reach their intending demographics, age groups, sex, etc. For example, Products regularly used by youths belonging to the 15-30 age group will gain more visibility & growth if displayed in areas densely populated by youth (shopping malls, high schools, universities, etc.).
It tells the story surrounding your Brand.
Content-specific Marketing has been known to lead to staggering Sales which results from PROFICIENT BRAND AWARENESS. As experts in the Outdoor Market, we greatly insist, that sufficient time should be taken in order to create the RIGHT content as it will tell the story surrounding your BRAND.
It encourages Brand Awareness
Outdoor advertising in Lagos is a great way for new businesses to announce themselves in their respective marketplaces. Getting consumers to know who you are is very important as it determines the growth potential of your business. So decide on the best channels that will effectively produce results.
It Tailors to various Financial Strengths:
Every Brand must have a budget that is sustainable in order to achieve its goals. As outdoor advertising provides diversity, it continues to remain favorable, irrespective of the financial capabilities of your brand.
Scalable companies can opt for BRT buses, flyers, Lamp posts, etc., while larger companies can engage in Television, Radio, Billboards, BRTs, Flyers, Merch, etc.
In summary, having a sustainable budget geared at achieving sizable marketing goals is crucial.
FREQUENTLY ASKED QUESTIONS (FAQs)
What does it cost to advertise on a billboard?
The cost of advertising on a billboard varies. It depends on the size, form, and location of the billboard. Digital billboards would cost more than Static billboards. The cost range for advertising is $1700 – $6400 at some places and $10,000 – $20,000 for some other busier places.
Do billboards work for advertising?
Billboard advertising is one of the most effective means of Outdoor advertising in Lagos that’s why Companies and big brands have continued to reach out to their target market through this means of advertising. It has increased the market for their products, introduced a new products to the market and for new brands, to create brand awareness because it is exposed to a wider audience and cannot be avoided. Our clients have experienced visibility and massive turnover through billboard advertising.
How do I advertise my billboard advertising?
To advertise your billboard, you can place an ad with your phone number on your billboard telling people that the space is up for use, especially if your billboard is in a strategic position. You can as well send proposals to prospects and advertise through your social media platforms such as Instagram.
How profitable is owning a billboard?
Companies make up to 40% to 50% of revenue before counting the depreciation, taxes, amortization, and interest. Some billboards, especially those on the highways can generate revenues more than the stated percentage. Billboards have actually made a huge cash inflow for large companies. Most importantly, the location of the billboard determines the revenue it can generate.
Can anyone buy a billboard?
Yes, anyone can buy a space on the billboard. All one needs is to contact the owners either through the contact as displayed on the billboard or via their websites and social media handles.
Is a billboard a good investment?
Studies have shown that billboards can yield 20% – 30% net income for the company before depreciation. It can as well be sold to bigger firms when there is a need to. This makes it a good investment for anyone who wants to venture into billboard advertising.
Are billboards worth the money?
Your target audience, marketing budget, products, and objective would determine if it’s worth the money. If your objective is to increase visibility for your product or brand, then it is a good headway.
How long should a billboard be up?
It’s usually four weeks but your objective would also determine how long your billboard should be up. Some billboards stay up to 1 year because the brand either wants brand awareness or for more visibility in order to have their brand ingrained in their audience.
How do you make a good billboard?
The size and creative designs make a good billboard. The content should be simple, clear, and bold for someone 500 meters away to see and understand at once. It should also give the audience an experience that they won’t forget in a hurry. It could be just the product Image with two words; but able to capture the mind of the audience and communicate the message in no ambiguous way.
How do I sell my digital billboard ad?
You can sell by advertising contact on your digital billboard so that anyone who wants to buy a space can contact you. Also, you can advertise through your social media handles.