What is Visual Marketing?
Visual marketing can be understood as using images, videos and other visual forms to communicate your message, ideas, and brand to an audience. The power of visual content in marketing is in how it grabs the attention of the audience. In other words, visual marketing basically means putting your brand in people’s faces by using imagery to tell your brand’s story and attract customers.
Do you need visual content for your marketing? Our team can help you create visual content .
Benefits of Visual Content
Visual content in marketing can help to boost engagement, make a brand recognizable and make a message more memorable.
But asides that, there are other benefits of visual content and some of them include;
- Attention Grabbing: In this day and age, people have short attention spans. Using visuals can capture the viewer’s attention and draw viewers in making it easy to digest the content that you’re putting out. Think about it when scrolling through social media, what makes you pause?
- Builds Brand Integrity & Identity: A consistent use of colors, images, videos, imagery helps to create a brand that is recognizable. When there’s a consistent use of visuals, people, most especially your target audience begin to associate those images to your brand hereby, building a brand identity that they’re familiar with which increases customer loyalty.
- Increases Engagement: Visuals are more likely to be more engaged with more than other types of content. They can be liked and shared to other people and other platforms thereby increasing engagement which in turn helps to build a stronger connection with your audience.
- Boosts Retention: People are more likely to recall a video that they might have watched than a text that they might have seen. Pairing a message using visual content increases the chances that people would remember it later.
- Breaks Down Complex Information: Visuals help to simplify complex information into simpler ways that are easily understood.
Creating Engaging Visuals
Creating engaging visuals is a step-by-step process of creating images, videos, and visual content that’s eye-catching, relevant and tells a story to the audience that it’s being put out to.
How can I create engaging visuals?
When it comes down to creating engaging visuals, it’s best to focus on using high-quality images and telling a story that aligns with your audience. A more detailed breakdown of how to create engaging visuals are ;
- Knowing Your Audience: Knowing your audience is key to creating the best visual content. Having an idea of your audience’s values and preferences is best for knowing the type of content that you want to create and share.
- Keep It Simple: Simplicity is key. Use visuals that are simple and easy to digest for easier understanding.
- Tell A Story: Visual storytelling is best used to convey a message to your audience. Telling a story that aligns with your audience helps them relate to your brand and helps foster a deep sense of connection.
- Use Of High-Quality Images: Avoid the use of low-quality images. Visually appealing images are more pleasing to the eye than blurry ones.
- Maintain Consistency: It’s best to use one style of infographics and be consistent with it across all the content being made. This way, it makes it easy to differentiate the brand from others.
Choosing The Right Visual Format
How do we choose the right visual format?
Choosing the right visual format depends on what you want to communicate and who you’re communicating to. You have to choose the best format that would help you relate what you want to communicate to your audience. So, it’s only right that you pick the one that best fits your message and your audience!
These include:
- Photos
- Illustrations
- Videos
- Charts & Graphs
- Infographics.
Distributing Visual Content
To distribute visual content effectively, there are things that need to be known in order to successfully achieve your goals and these include the following;
- Understanding Your Audience: In order to successfully distribute your content, you have to fully understand your audience. This means having a knowledge of what type of content they engage in, the platforms they use, and what they’d like to see. This ensures that you have the best results.
- Choose The Right Platforms: Different platforms have their uses and you’d have to know which ones your audience use the most. This ensures that your visual message gets to them.
- Use Proper Hashtags: The role of hashtags is to propel your post to the right audience. Using proper hashtags would ensure visibility and push the content so that people would discover it.
- Timely Post: Once you understand how your audience operates, you’d know when they’re most active. This increases the interactions on the posts and helps to push it further.
- Engage With Your Audience: Engaging and having interactions with your audience helps to keep a connection with them and builds a strong sense of community and loyalty.
Measuring Visual Content Performance
Measuring how well your content performs helps to improve the overall content quality as it pinpoints what performed best and what didn’t.
Let’s take a dive into how to measure your visual content performance.
- Audience/Reach: This measures how far your content is spreading and the amount of people that have seen your content.
- Likes/Reactions: This measures how many people enjoyed your content enough to click on a reaction button. If high, it indicates that your content aligns with your audience.
- Comments: This measures the number of comments on your visual content. Comments show that people are interested and possibly want to engage further. Positive comments can help to boost brand credibility.
- Shares/Retweets: This measures how often your content is shared with other people.
- Views: This measures the number of times your video has been watched. Views indicate how much visibility your video got.
- Website Traffic: This measures how effective your visual content has in driving traffic to your website.
- Watch–Time : This measures the total amount of time viewers spend watching your video.
- Audience Retention: This helps to pinpoint what areas in your video that the audience drop off. This ensures that you make changes in order to retain the audiences attention.
By paying attention to these metrics, you can have a proper understanding of how your visual content is performing and make adequate changes in order to improve the overall performance of your visual content.