Introduction
Tinubu Square, located in the heart of Lagos Island, is one of the most historic and bustling commercial areas in Nigeria’s financial capital. Known for its heritage as a civic and trading hub, the square today remains a magnet for banks, corporate offices, traders, and thousands of daily commuters.
The area’s mix of business, finance, and culture makes it an influential location for outdoor advertising. Billboards at Tinubu Square enjoy very high visibility among professionals, traders, and everyday Lagosians navigating the central business district (CBD). This guide provides insight into why billboards here are highly effective, the typical costs, prime spots for placement, and the regulatory framework governing outdoor advertising.
Why Billboards at Tinubu Square Are Effective
1. Central Business District (CBD) Location
Tinubu Square sits at the core of Lagos’ financial and commercial activities. Billboards here are seen by bankers, entrepreneurs, traders, and government workers who frequent the CBD daily.
2. Heavy Vehicular and Pedestrian Traffic
The square serves as a crossroads for multiple routes on Lagos Island. The constant flow of cars, buses, and pedestrians guarantees consistent billboard visibility throughout the day.
3. Proximity to Banks and Corporate Headquarters
The presence of major Nigerian and international banks, law firms, and corporate offices ensures that billboards target high-income professionals and decision-makers.
4. Historic and Cultural Relevance
Tinubu Square holds symbolic value as a landmark. Advertising here is associated with prestige, legacy, and authority — traits that enhance brand credibility.
5. Diverse Audience Reach
From traders in Balogun Market to white-collar professionals in nearby offices, billboards in this area reach a broad socio-economic spectrum.
Average Cost of Billboards at Tinubu Square
Billboard pricing around Tinubu Square is influenced by its premium location and traffic density. On average:
- Static billboards: ₦700,000 – ₦1.3 million per month
- Unipoles: ₦2 million – ₦3.2 million per month
- Digital/LED billboards: ₦3 million – ₦5 million per month
- Wall drapes/building wraps: ₦900,000 – ₦1.8 million per month
Digital and LED screens are increasingly popular in this area due to their ability to capture attention in the fast-paced CBD environment.
Best Spots in Tinubu Square for Billboard Placement
1. Major Intersections Around the Square
Billboards placed at the roundabouts and intersections provide 360-degree visibility to both motorists and pedestrians.
2. Close to Banking Halls and Financial Institutions
Strategically placed billboards near banks target professionals and clients entering or leaving financial institutions.
3. Pedestrian Walkways
Since Tinubu Square is highly walkable, billboards close to sidewalks capture the attention of people moving at slower speeds.
4. Near Balogun and Adjacent Markets
Markets around the CBD attract massive foot traffic. Billboards here appeal to traders and shoppers alike.
5. Along Marina and Broad Street Corridors
These roads connect Tinubu Square with other high-traffic areas on Lagos Island, extending billboard reach to passing commuters.
Regulatory Requirements: ARCON & LASSA
Billboards at Tinubu Square fall under both national and Lagos State oversight:
- ARCON (Advertising Regulatory Council of Nigeria): Responsible for approving advertising content to ensure compliance with ethical and professional standards.
- LASSA (Lagos State Signage and Advertisement Agency): Oversees the regulation of billboard structures, permits, and outdoor advertising compliance in Lagos.
Working with licensed outdoor advertising practitioners is strongly recommended to avoid legal or regulatory challenges.
Conclusion
Billboards at Tinubu Square provide unmatched visibility in the heart of Lagos’ commercial district. With exposure to professionals, traders, government officials, and commuters, advertising here delivers both scale and prestige.
Though billboard costs in this area are on the higher side, the investment is justified by the premium audience and the credibility associated with advertising in such a historic and central location.
For brands in finance, telecoms, real estate, FMCG, and lifestyle sectors, Tinubu Square remains one of the most strategic and effective outdoor advertising sites in Lagos.