If you’re looking for a place where your brand can grab thousands of eyes every single day, Jakande Market is one of the most strategic spots in Lagos. Whether you’re promoting a new product, service, or campaign, billboards here deliver high visibility and real engagement. In this article, we’ll talk about why billboards at Jakande Market are so effective, the average cost of getting one, best locations within the market for billboard placement, and the regulatory requirements you should know about before booking a space.
Why Billboards at Jakande Market Are Effect
Jakande Market isn’t just busy, it’s buzzing with activity from dawn till dusk. Thousands of people pass through daily, shoppers, traders, commuters, and residents. This makes it a perfect advertising hub for brands that want maximum exposure.
One of the reasons billboards at Jakande Market work so well is constant foot traffic, it’s people walking, stopping, and interacting. That means your advert gets seen repeatedly, not just in passing.
Secondly, the mix of audience here is diverse. You’re reaching everyday Lagosians, from business owners and market women to students and workers. This gives your brand the opportunity to connect with a wide demographic at once.
Another advantage is visibility. The market’s layout allows billboards to be positioned in highly noticeable spots—along the main road, at the entrances, and near transport hubs—so your message doesn’t get lost in the crowd.
In short, advertising at Jakande Market isn’t just about visibility, it’s about being part of the city’s daily rhythm where people buy, sell, and make decisions that can favor your brand.
Average Cost of Billboards at Jakande Market
Send us a DM, to know more on Billboard placement and their prices
It’s also worth noting that long-term bookings sometimes come with discounted rates. With Outdoor.ng, you get to enjoy that together with flexible payment options for extended campaigns.
So, if you’re planning your budget, think about your campaign goal whether it’s awareness, product launch, or brand reinforcement then choose a billboard format and duration that fits.
Best Spots in Jakande Market for Billboard Placement
Location is everything in outdoor advertising, and Jakande Market offers several prime billboard spots that guarantee visibility and audience engagement. Here are a few of the best:
- Main Jakande Bus Stop Area (Lekki-Epe Expressway side): This is the busiest section where commuters, traders, and motorists converge daily. Billboards here are visible to thousands of people passing in and out of the market.
- Market Entrance Gate: Placing a billboard at the main entrance ensures everyone walking into the market sees your message first. It’s perfect for creating strong first impressions.
- Internal Market Roads: Smaller signage and banners along inner roads are great for targeted visibility among daily shoppers and traders.
- Nearby Roundabouts or Junctions: These areas experience slow-moving traffic, giving viewers time to actually read and absorb your message.
Choosing the right spot depends on your campaign type. If you’re targeting commuters, go for expressway-facing boards. If your audience is shoppers or traders, opt for in-market boards or entry points.
A good outdoor agency can also help you carry out a site inspection to recommend the most strategic locations for your brand.
Regulatory Requirements: ARCON & LASSA Compliance
Before you place any billboard at Jakande Market, it’s important to ensure you comply with advertising regulations. Lagos has specific rules that govern outdoor advertising through bodies like ARCON (Advertising Regulatory Council of Nigeria) and LASSA (Lagos State Signage and Advertisement Agency).
Here’s what you should know:
- ARCON regulates advertising content across Nigeria. That means your billboard message must be truthful, non-deceptive, and align with the Nigerian Code of Advertising Practice. You can’t make false claims or use misleading visuals.
- LASSA manages all outdoor signage and billboards within Lagos State. Before any billboard is installed, it must have a valid LASSA permit. This covers safety, structure, and placement approval.
When working with a registered outdoor advertising agency, they usually handle both LASSA and ARCON compliance for you. However, if you’re planning to go directly or negotiate a space yourself, make sure your agency is LASSA-certified to avoid penalties or removal of your billboard.
Failure to comply with these regulations can lead to fines or billboard takedowns, so it’s better to do it right from the start.
Final Thoughts
Advertising with billboards at Jakande Market is one of the smartest ways to give your brand strong, consistent visibility in a high-traffic area. From the bustling roads to the crowded market spaces, every second brings new eyes to your message.
Before booking, always consider three key things:
- Pick the right location for your target audience.
- Work with a certified agency to handle permits and compliance.
- Plan your budget with the duration and visibility you want in mind.
If done right, your billboard at Jakande Market can turn into a powerful awareness tool that drives recognition and results. Whether you’re a small business, a startup, or a big brand, Jakande Market is one of those timeless spots in Lagos where your ad truly stands out.