What is podcast marketing?
Podcast in marketing involves using podcasts to promote your brand or business. It’s a great way to reach a specific audience and share valuable content.
Podcasts have been a powerful and captivating way to engage with several audiences and is a unique way for businesses to connect and engage with their target audience. This medium can be used to create content and foster a deep connection with listeners.
Some major roles that podcasts have in marketing include the following:
- Wide Audience Reach: Podcasts have since been known to have the tendency to grow and reach a global audience with thousands of listeners across a global scale hence, presenting an opportunity for brands to reach their potential target audience.
- Brand Visibility: Since podcasts have a way of reaching a wider audience, when it comes to marketing, podcasts play a major role in marketing by bringing visibility to a brand in order for them to stand out among other brands and propel them to being noticed by their target audience.
- Notable Content: Unlike certain content types e.g, ads. Podcasts offer a longer engaging experience. This allows for a captivating messaging and makes a brand more notable.
- Building of Trust: Listeners develop a sense of trust for podcast hosts which somewhat makes them credible. So when these hosts endorse a package or a brand, the audience has the tendency to follow suit.
Benefits of Podcast Marketing.
Podcast marketing allows you to directly connect with listeners, establish expertise through valuable content and build a loyal audience. Podcast marketing can also be referred to as podcast promotion or podcast advertising. These terms can be used in place of each other.
Some of the benefits of podcast marketing are as thus;
- Building Brand Authority: By building brand authority, listeners can see the brand as reliable and transparent therefore, leading to more sales and customer loyalty. To build brand authority, consistently sharing valuable insights and engaging with one’s audience helps the customers see the brand as credible.
- Connecting With A Niche Audience: Different podcasts have certain niches that they cater to. Focusing on a particular niche make it easier to customize your message, which directly connects you to your niche audience hereby making it easier to build a loyal community.
- Leads Generation: Podcast promotion generates leads by garnering the attention of the listeners that are interested in the niche that the podcast provides.
- Brand Awareness: Podcast advertising also helps to familiarize it’s listeners with a brand. This ensures that the audience knows what the brand does and what they stand for.
- Drives Traffic: Podcast marketing helps to direct the audience to a brand’s website or landing page when mentioned. Hence driving traffic to those sites.
- Expansion of Audience: Podcast marketing expands one’s audience by reaching new listeners through various platforms, guest appearances etc. This increases brand visibility and attracts a wider range of potential clients.
Creating a Podcast
In creating a podcast, there are a list of steps and procedures to follow to ensure the smooth operation of the podcast. The step by step guide to creating a smooth sailing podcast operation includes;
- Identifying Your Niche: This step is the most crucial step as it involves identifying the best possible content type that you’d want your podcast to be centered around.
- Selecting A Podcast Name: Choose a name that is appropriate for the content type.
- Creating A Content Structure: Outlining your content structure is important as it makes it easier to create the content.
- Recording & Editing Episodes: Record the episodes and edit any mistakes that might have been made while recording.
- Launch The Podcast: Release the episodes on a suitable hosting platform
- Podcast Promotion: Promote your podcast for people to be able to find it and listen to it hereby exposing it to a wider audience.